Database

Database Marketing Platform

Your customer database should do more than house disparate data points. It should be a powerful tool that helps you gain insight about existing customers as well as those to target. It should be the backbone to develop your personalized marketing campaigns.

Database marketing is all about getting to know how your customers tick and triggering the right offers at the right times based on longitudinal data. We build, integrate or enhance data to reflect the nuances of your business, your organization and your KPIs. Our approach is rooted in discoveries from our data insights team paired with our subject matter and industry expertise.

We help you centralize, cleanse and make sense of your customer data so that it follows a clear roadmap to guide your customers and prospects along their journeys with your brand.

If you’re swimming in a sea of data that is difficult to manage, we can work alongside your team to guide your communications on the channels that will have the most impact at the right time.


Client Case Study: Tractor Supply Company

Mission: 
Collect, organize and expand data from loyalty relationships for multi-channel communications. Provide a single view of the customer and single source of truth for attribution.

Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.

Did it work?

 
 
By understanding our business objectives and marketing strategies, our collaborative relationship with SourceLink helps us to gain valuable customer insights, which allows us to better communicate with and strengthen our relationship with our customers.
— John Wendler, Senior VP of Marketing, Tractor Supply Company

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