Database Design and Build

Successful marketing depends on insight gained from data. If your database is lacking the information to propel your company forward, we can help. At the core of SourceLink’s client-focused business model is our appreciation for what makes our clients unique – what are the nuances of their business, their organization, their KPIs – and what we can do to leverage their data. And perhaps more importantly, we work alongside your team to guide your communications on the channels that will have the most impact at the right time

Think of your prospect base as a "Data Lake," where our team can centralize and make sense of your customer roadmap and steps to guiding their "journey" with your brand. Our approach is rooted in discoveries from our Data Insights team paired with our subject matter and industry expertise. Database marketing is all about getting to know how your customers tick and triggering the right offers at the right times based on longitudinal data.

Take for example, Tractor Supply Company, one of our larger retail clients:

Client Case Study: Tractor Supply Company

Mission: 
Collect, organize and expand data from loyalty relationships for multi-channel communications. Provide a single view of the customer and single source of truth for attribution.

Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.

Did it work?

 
 
By understanding our business objectives and marketing strategies, our collaborative relationship with SourceLink helps us to gain valuable customer insights, which allows us to better communicate with and strengthen our relationship with our customers.
— John Wendler, Senior VP of Marketing, Tractor Supply Company

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