Social, Mobile, Email, Display and more
Ever try to throw darts with your eyes closed? This is what you’re doing if you are relying solely on demographic targeting for your online marketing. Our approach is "one-to-one digital marketing," which combines online and offline channels with a cadence of low and high-frequency touches to best reach your prospects in a measurable, interconnected manner. We are often asked: "how often should I run digital campaigns?" and our answer is - "All the time!" Here's why:
Our solutions offer you the ability to reach your ideal customers on the channels they use, on the devices they interact on, and when they are most likely to convert. That way, you gain more sophisticated data to best inform your targeted direct mail and email communications. This means more customers at a lower cost. Our method allows you to engage your prospects and customers on and offline with consistent messaging, offer and creative. View our video to see how it works.
You can learn more about specific solutions sets here:
Client Case Study: National Consumer Finance Lender
Mission: Acquire new loan households and expand reach beyond initial target list and former borrowers. Utilize emerging technology to integrate email appends and social media cross-matching to integrate messaging across channels.
Method: List development, email append, social media, as well as geotargeted display and email follow up.