Financial Brand: 2019 Mega Marketing Trends: 8 Go-To Strategies to Address Them
New trends have emerged that are significantly affecting the lending landscape. Subject matter experts, David Funsten, SourceLink’s VP of Financial Services Strategy, and Sarah Fonseca Gray, Path Interactive’s Group Director of SEO & Digital Content, have honed in on the top three trends which directly influence your marketing programs to attract and retain profitable borrowers. From the importance of new millennial borrower programs to customer experience strategies, SourceLink’s complimentary whitepaper, “2019 Mega Marketing Trends: 8 Go-To Strategies to Address Them,” covers it all.
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