Banks + Credit Unions

You need to differentiate yourself by more than just price. Sending the right offer to the right customer will make all the difference in your acquisition and retention rates. SourceLink is the nation's premier provider for checking acquisition programs and also offers targeted cross-sell and lending programs designed to best position the products and services your customers and members are looking for. If you are looking to increase your bank or credit union's market share, that's what we do best.

SourceLink also handles millions of statements (traditional and electronic) for banks annually. As an outsourcing partner, SourceLink can’t be beat.

Interested in learning how our checking acquisition solution, GAIN, works? Watch this video!

Interested in learning more about specific solutions sets? Check out these related pages: 

• Checking Acquisition Solutions     • Bank Product Cross-Sell    • Bank Journey Mapping
• Promotional Offer Tracking     • HELOC and Mortgage Lending Marketing

Our acquisition programs are the best in the business. Just take a look at the examples below:


Client Case Study: Central Bancompany

Mission: Central Bancompany needed to effectively acquire new consumer and small business customers and build market share.

Method: Identify market opportunities near locations and identify offers unique in their footprint.
 

Did it work?

 
 
Our Bank has continued to be a Forbes’ Best in Class performer because of the strategies SourceLink has put in place.
— John Hofmeister, Senior Vice President, Marketing, Central Bancompany

Program case study: Checking acquisition for 30 bank customers

Mission: Over 30 banks of varying sizes were tracked for growth in market share, account openings from direct marketing efforts, net household revenue lift and percentage of additional products added per account.

Method: The goals were to attract mass affluent households likely to carry high balances, and for others, to achieve more growth in new checking account households.

Did it work?

 
 

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