Medicare Marketers

Through the end of 2015, over 55 million Americans were enrolled in Medicare plans. It pays to better understand what makes your members tick. While consumer-driven healthcare continues to evolve, a vastly different competitive landscape for insurers has taken shape. SourceLink specializes in acquiring new members and then retaining them from year to year. You only have 68 days of AEP, how can you make the most of every one? Watch the video below:

 
 

It starts with a list of your ideal prospects – those that are most likely to respond to you and your offer. SourceLink then works with you to communicate with them efficiently and intelligently to provide the leads you need to succeed in AEP. And we do more than just mail – our services also allow you to directly message those same people, one-to-one using e-mail, social media, mobile and display advertising, both on and offline. Ever have a wrench thrown in your spokes during AEP? You might enjoy the video below:

 
 

Whether you need help with AEP, Age-in or retention, you may find value in the stories below:


Client Case Study: Mid-size Medicare Advantage plan in the Midwest

Mission: Increase new Medicare Advantage membership from previous AEP. 

Method: Develop targeted prospect lists, craft personalized messaging, coordinate banner ads and unique microsites.

 
 

Did it work?

 

Program Case Study: 2016 AEP for numerous clients

Mission: Improve on 2015 AEP results, both in cost per acquisition and overall new membership.

Method: Use predictive modeling for direct mail and then cross-match IP addresses to prospecting lists for targeted display advertising.

Did it work?

 
 


Great results (Midwestern Medicare Advantage Plan) – 48% conversion rate, a 139% increase. Cost per lead reduced 32% and cost per new member reduced 42%.

Even better results (Major Southeastern Non-profit Health Plan) – 41% reduction in quantity mailed and still led to 65% more new members, 64% reduction in cost per acquisition and a 71% jump in response rates.

“You gotta be kidding me” results (Northeastern Medicare Advantage Plan) – 2.15% overall response rate and 40% conversion rate. Enough said!


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