Through the end of 2016, over 58 million Americans were enrolled in Medicare plans. It pays to understand better what makes your members tick. While consumer-driven healthcare continues to evolve, a vastly different competitive landscape for insurers has taken shape. SourceLink specializes in acquiring new members and retaining them from year to year.
During the Medicare Annual Election Period (AEP) you only have 68 days to enroll the majority of your members for the year so how can you make the most of every one? Watch the video below:
Like attracts like so it makes sense to market more to people who “look like” those who have responded to your messaging before. It starts with a list of your ideal prospects – those that are most likely to respond to you and your offer and build a response model of those to target. SourceLink also works with you to communicate with them efficiently and intelligently to provide the leads you need to succeed in AEP. But we do more than just modeling – our services also allow you to directly message those prospects via direct mail, e-mail, social media, mobile and display advertising, both on and offline.
Sometimes AEP doesn’t go as we expect. Unknown competitor activity, election years and more can disrupt the best-laid plans for marketing AEP. So how do you make sure you are prepared for a wrench thrown in your spokes during AEP? Take a look at the video below to learn more:
Whether you need help with AEP, turning 65 or retention marketing, you may find value in the stories below:
Client Case Study: Mid-size Medicare Advantage plan in the Midwest
Mission: Increase new Medicare Advantage membership from previous AEP.
Method: Develop targeted prospect lists, craft personalized messaging, coordinate banner ads and unique microsites.
Did it work?
Program Case Study: 2017 AEP for numerous clients
Mission: Improve on 2017 AEP results, both in cost per acquisition and overall new membership.
Method: Use predictive modeling for direct mail and then cross-match IP addresses to prospecting lists for targeted display advertising.
Did it work?
Great results (Midwestern Medicare Advantage Plan) – 48% conversion rate, a 139% increase. Cost per lead reduced 32% and cost per new member reduced 42%.
Even better results (Major Southeastern Non-profit Health Plan) – 41% reduction in quantity mailed and still led to 65% more new members, 64% reduction in cost per acquisition and a 71% jump in response rates.
“You gotta be kidding me” results (Northeastern Medicare Advantage Plan) – 2.15% overall response rate and 40% conversion rate. Enough said!
You can learn more about specific solution sets here: