Higher Ed Marketing
Decreases in budgets are hitting colleges and universities across the country, while competition to find students and donors is heating up - it's like the Perfect Storm. We can help. We engage Admissions departments to generate amazing results with search and yield campaigns. We assist Alumni Relations and Institutional Advancement departments in finding hard to reach alumni, and communicating with them cost-effectively to drive donations and involvement.
SourceLink provides a unique insight into exactly which students, by name, are most likely interested in your school – in real time. Perhaps more importantly, our suite of services allows colleges and universities to identify fence sitters, enabling institutions to allocate the appropriate resources to the best potential candidates. SourceLink’s targeted acquisition campaigns drive greater return on marketing investment with repeatable and scalable results.