HELOC and Mortgage Lending Marketing Solutions

Equity credit is one of the more secure, profitable products that a bank or credit union can offer their customers. To capitalize on this opportunity and sell equity credit products to customers and prospects during this rising market, banks must work with a partner that knows the equity and mortgage lending space, and that has all of the tools under one roof.

These results reflect a 3-year period for a large southeastern bank, mailing over 1 million home equity offers

These results reflect a 3-year period for a large southeastern bank, mailing over 1 million home equity offers

SourceLink partners with banks with tailored data strategies to rapidly grow home equity market share. Our unique approach utilizes in-depth prospect screening using a multi-bureau data intelligence database, systematic credit modeling strategies, and home/neighborhood segmentation to identify those most likely to borrow, and most likely to lead to long-term bank relationships.

With the amount of available data and marketing technology that can be applied now, we work with our clients to construct communication plans which are both relevant and highly personalized to the customers’ or prospects’ particular situation. These strategies are showing quadruple digit ROI and 40%+ reductions in acquisition costs for our banking clients running HELOC campaigns.


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