Affinity + Insurance Marketers
Today's insurance customers are increasingly intelligent and selective. How do you reach new prospects looking for the products and services you offer while also retaining current insureds given the plethora of marketing communication throughout this multi-channel world we live in? By leveraging best practices from all the vertical industries we serve, where we offer proven, targeted data-driven, integrated marketing services.
Whether you’re a broker, third party administrator or an insurance carrier utilizing strategic alliances and partnerships with financial institutions, our security standards allow us to manage confidential data and execute programs in multiple channels to achieve the best results.
Case Study: National Insurance Affinity Partner
Mission: Add a channel for easy response and communication with customers.
Method: Developed micro-sites for each recipient customized by bank and insurance product. SourceLink added pURLs and special key codes to drive visits to the custom microsites.
Results: Measurably increased response and take rates which resulted in 150% ROI.
Case Study: National Mutual Life Insurance Client
Mission: Needed to mail a separate prospectus for each fund family unique for each account holder, which resulted in significant print waste.
Method: SourceLink created a unique Fund ID to each record, weighted each fund to enable priority ordering of individual prospectus pages. In addition, a creative asset library for each fund was created. SourceLink produced relevant customized prospectuses.