It’s Not Too Late! How Marketers Can Still Reach Caregivers Video

Webinar Resources: Presentation Slides

As the Baby Boomer generation continues to reach retirement age, an increasing number of their adult children (ages 45-64) are taking on the role of caregiver and trusted adviser for all major health-related decisions.

This webinar highlights the inherent value of developing targeted messaging for this growing segment of the population, outlines some of the most effective ways to reach this audience, and discusses how data analytics can help you maximize the efficiency of your marketing dollar by helping pinpoint exactly the right prospects for this type of campaign.

 
Gary Stubblefield  VP, Healthcare Insurance Strategy | SourceLink

Gary Stubblefield
VP, Healthcare Insurance Strategy | SourceLink

Matt Perlman  Client Director | Path Interactive

Matt Perlman
Client Director | Path Interactive

 

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