Lock-In and Member Retention
Lock-In is more than just increasing membership with those turning 65. It is also a great time for MA plans with special offerings for those on Medicaid, Low-Income Subsidy (LIS) or disability plans (D-SNP) to reach out to those prospective members. This all sounds great in theory, but those who are eligible can be hard to find.
This is where customer intelligence comes in. By utilizing a multi-sourced national consumer database, SourceLink can identify those people who will benefit most from the plans you created just for them. By employing sophisticated multichannel marketing strategies, the same prospects across devices and channels, you are able to craft and share a message that resonates with potential members in the right way at the right time.
You worked hard to get your members. Make sure you are doing all you can to make sure they feel good about their decision to sign up with you and to stay with you during next AEP. Retaining members is paramount to everything from reimbursement to Stars measurements. There are many ways to talk to you your members via email, display advertising, and direct mail. We can help you execute proactive ways to talk to your members and help them when they need it. They will be less likely to leave next AEP and will become loyal members – which means they will tell their friends too.