In choosing a credit union, consumers consider quality interaction more important than product features – and even price. And because quality interactions are also the greatest contributor to member loyalty, superior member experience is critical to acquire and retain profitable new members. Credit union members are also more likely to have fewer financial relationships versus bank customers, they are very loyal, and they value word-of-mouth advertising. Insights like these are invaluable in this space. Taking these and other insights into account like the average makeup of credit union members (mostly teachers, military, medical and public service workers) and average household revenue can create a huge impact in the growth of your credit union business.

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Because we know the consumer finance business, we offer you a complete set of marketing services for improving ROI on every marketing dollar you spend. For over a decade, all over the nation, we help consumer finance companies reduce customer acquisition costs, find better prospects, push more business to branches, improve renewal rates, lower costs and increase close rates.

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SourceLink has an incredible amount of expertise in managing and producing complex credit card acquisition campaigns for the financial services industry. A large percentage of our experienced management team grew up in the credit card marketing space and has been intimately involved in developing cutting-edge techniques and technologies for maximizing campaign effectiveness for Fortune 100 financial services companies. From trigger-based programs to continuous color variable production, we offer the perfect blend of technology and expertise to ensure success for your complex acquisition campaigns.

Whether your goal is to initiate first mortgages, refinance existing mortgages or stimulate home equity lending, our data analytics and modeling, strategy and creative and turnkey direct mail production and digital marketing services will ensure your messages resonate in market for optimal results from each and every campaign.

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