For your customer base, we offer demographic and psychographic data enhancement, customer modeling and marketing analytics to better understand your customers. With this understanding we develop loyalty marketing strategies to increase customer visits, length of stays and lifetime value – and we have all the database marketing services you'll need to support your loyalty and CRM strategies.

SourceLink is uniquely positioned to coordinate, trigger and track multichannel communications with our MultiTrac^® mail tracking technology.

• MultiTrac^® – Mail-tracking technology combined with direct marketing expertise to deliver superior mail tracking and multichannel marketing coordination
• Multichannel Communications – Precisely coordinate all channels of communications to drive higher response and spending rates
• Call Center Coordination – Our best-in-class delivery confirmation allows accurate staffing for inbound telemarketing to create a positive experience for responders

Our expanded service – combining patented MultiTrac™ technology with postal savings analysis, superior mail sortation methodology and postal entry-point optimization – helps gaming and entertainment clients achieve significant postal savings. Based on our mail tracking of billions of pieces of mail over the last seven years, SourceLink leverages intimate knowledge of mail delivery to align the mail stream to historical delivery patterns. Where a typical mail stream is based on geographical distance, our mail sorting methodology moves mail quickly through slow metros, achieves desired in-home dates and meets presort requirements for postal savings.