Higher Education

Decreases in budgets are hitting colleges and universities across the country, while competition to find students and donors is heating up - it's like the Perfect Storm. We can help. We engage Admissions departments to generate amazing results with search and yield campaigns. We assist
Alumni Relations and Institutional Advancement departments in finding hard to reach alumni, and communicating with them cost-effectively to drive donations and involvement.

Click the links above for more information.

Student Recruitment

Students face a myriad of options when evaluating their education choices.  Economic considerations, while always a factor, play a much larger role now.  In today’s highly competitive student recruitment environment, our search and yield campaigns have a tremendous impact on getting students to choose your school.  We develop and execute data-driven campaigns directly with you or in conjunction with existing marketing partners that turn prospects into students and students into alumni.

SourceLink provides a unique insight into exactly which students, by name, are most likely interested in your school – in real time.  Perhaps more importantly, our suite of services allows colleges and universities to identify fence sitters, enabling institutions to allocate the appropriate resources to the best potential candidates.  SourceLink’s targeted acquisition campaigns drive greater return on marketing investment with repeatable and scalable results.

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Oct 31, 2011

Mark Monahan joins SourceLink as Director of Business Development for the Higher Education Market

SourceLink announces the addition of Mark Monahan to its Plymouth Meeting, PA location.

SourceLink, a leader in multichannel customer communications and one of the top 5 largest privately held Customer Relationship Management Agencies in the country, is pleased to announce the addition of Mark Monahan as Director of Business Development.

Monahan has nearly 20 years of experience in Direct Marketing sales and management. Over the past several years, he has focused primarily on the higher education market, working with many college and universities of all sizes on both student acquisition and alumni loyalty campaigns. Mark will be spearheading SourceLink’s rapidly expanding service offerings in the higher education market.

“We are thrilled to have Mark join the SourceLink team,” said Pat O’Brien, Chief Marketing Officer. “As an owner of several small businesses and with a proven track record of customer care, Mark has demonstrated repeatedly his ability to self-start and create new avenues for business. As SourceLink continues to widen the breadth of services we provide, Mark’s experience in creating unique value in the higher education space will prove invaluable to his clients and the development of our future strategies.”

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations.

“As an owner of several small businesses and with a proven track record of customer care, Mark has demonstrated repeatedly his ability to self-start and create new avenues for business..."

Alumni Relations

When the telephone rings at home and the name of your alma mater appears on your caller ID, do you answer the phone? If you’re like most people, the honest answer is no. This is if you even know how to reach your alumni. SourceLink’s experience in Alumni Relations and fundraising will help you break through the clutter and enhance your alumni network.

What if the best way to get your alumni and donors to give was NOT to ask them to give? Revolutionary thinking? Perhaps – but our data and experience tells us this is exactly what schools should be doing. If you would like to learn how you can attract more alumni to events, get them engaged in local chapters, and get more alumni to contribute, contact us today. Our integrated, multi-channel marketing campaigns can improve your current results with less manual intervention and lower budgets than you’re spending today.

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Oct 31, 2011

Mark Monahan joins SourceLink as Director of Business Development for the Higher Education Market

SourceLink announces the addition of Mark Monahan to its Plymouth Meeting, PA location.

SourceLink, a leader in multichannel customer communications and one of the top 5 largest privately held Customer Relationship Management Agencies in the country, is pleased to announce the addition of Mark Monahan as Director of Business Development.

Monahan has nearly 20 years of experience in Direct Marketing sales and management. Over the past several years, he has focused primarily on the higher education market, working with many college and universities of all sizes on both student acquisition and alumni loyalty campaigns. Mark will be spearheading SourceLink’s rapidly expanding service offerings in the higher education market.

“We are thrilled to have Mark join the SourceLink team,” said Pat O’Brien, Chief Marketing Officer. “As an owner of several small businesses and with a proven track record of customer care, Mark has demonstrated repeatedly his ability to self-start and create new avenues for business. As SourceLink continues to widen the breadth of services we provide, Mark’s experience in creating unique value in the higher education space will prove invaluable to his clients and the development of our future strategies.”

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations.

“As an owner of several small businesses and with a proven track record of customer care, Mark has demonstrated repeatedly his ability to self-start and create new avenues for business..."

Marketing & Communications

Marketing and recruiting budgets are being watched very closely and results count now more than ever.  It is critical that schools have concrete and measurable marketing results, and that we use this information to continue to test relevant personalization for continued improvement.  At SourceLink we run integrated, data-intense campaigns using several delivery options that demonstrate what is working, and better yet, what isn’t working.  How are my on-line banner ads pulling?  What segments are hitting our search campaign?  How can I show enrollment or alumni relations that our ideas really work? 

SourceLink gives you the tools you need to increase marketing ROI in student recruitment and alumni fundraising efforts.  This ensures that your marketing dollars are spent the most effective and efficient way possible.  To learn why many Colleges and Universities of all sizes are shifting their budget dollars to our campaign platforms, please contact us today.  You’ll be glad you did.

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Oct 31, 2011

Mark Monahan joins SourceLink as Director of Business Development for the Higher Education Market

SourceLink announces the addition of Mark Monahan to its Plymouth Meeting, PA location.

SourceLink, a leader in multichannel customer communications and one of the top 5 largest privately held Customer Relationship Management Agencies in the country, is pleased to announce the addition of Mark Monahan as Director of Business Development.

Monahan has nearly 20 years of experience in Direct Marketing sales and management. Over the past several years, he has focused primarily on the higher education market, working with many college and universities of all sizes on both student acquisition and alumni loyalty campaigns. Mark will be spearheading SourceLink’s rapidly expanding service offerings in the higher education market.

“We are thrilled to have Mark join the SourceLink team,” said Pat O’Brien, Chief Marketing Officer. “As an owner of several small businesses and with a proven track record of customer care, Mark has demonstrated repeatedly his ability to self-start and create new avenues for business. As SourceLink continues to widen the breadth of services we provide, Mark’s experience in creating unique value in the higher education space will prove invaluable to his clients and the development of our future strategies.”

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations.

“As an owner of several small businesses and with a proven track record of customer care, Mark has demonstrated repeatedly his ability to self-start and create new avenues for business..."