Retail

Tap into your most profitable customers and prospects – multichannel buyers – for higher response rates and ROI. Let us put our 25 years of retail direct marketing, marketing analytics and mail tracking experience to work for you.

  • Multichannel Communications
  • New Store Mailings
  • Data Processing & Database Programs
  • Time-critical Event Mail Tracking
  • Response Analysis

Start with Data

SourceLink's database specialists and data management and processing experts put data to work for driving event attendance, acquiring new customers, retaining profitable ones – and improving marketing ROI. The retail segment also has a growing potential for the successful, targeted use of data-driven QR codes to help catch your customers on the go. In addition, you can reach this segment where they are using social media to help get your message across.

 

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Track and Coordinate Communication Channels

Our MultiTrac® technology provides best-in-class accuracy in predicting in-home mail dates, allowing us to identify and expedite slow mail and coordinate your multichannel marketing campaigns. MultiTrac® technology tracks your direct mail and coordinates timing of your email and telemarketing – all in real time via a web-based tool, delivering:

  • Higher response rates
  • More sales event attendance
  • Increased customer spending

 

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Balance Logistics with Postage

MultiTrac™ also provides a huge advantage in helping you make sure your logistics costs don't exceed your postal savings. At the same time, we combine MultiTrac's historical data and our postal expertise to identify slow moving mail centers and let you know when additional logistics are needed to make an important mail date.

 

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