Utilities

As a utility's relationship with its customers becomes increasingly dynamic – and utilities shift to a customer-centric model – we have the tools to help create effective customer communication management.

  • 10 billing design solutions to improve profitability cash flow and customer experience

Customer Communication Management

The shift to a new customer-focused service model requires building and nurturing customer relationships through communication. At SourceLink, we draw from our experience with retail banks and retailers to put this customer-centric model to work. We recommend and execute a phased approach where phase one is to improve implementation of the billing experience, phase two is to expand billing to support community relations and initiate and develop customer relationships, and finally, phase three is to elevate billing to a transpromotional communication.

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Statement Redesign

We know statements better than anyone. We're a statement processing powerhouse and one of the largest transactional document outsourcing providers in the nation. That's why we know that improving the billing experience starts with the statement. The immediate benefits of a statement redesign are timely payments, web-based customer service and first-call issue resolution. Take the first step. You'll see how we can help your company with a free utility bill design assessment.

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Nov 15, 2011

SourceLink Releases BLINK, an Advanced Electronic Billing Presentment and Payment Service

BLINK joins SourceLink’s Billing+ Product Suite to integrate state of the art e-presentment/billing with multichannel marketing to drive adoption.

(Chicago, IL) November 15, 2011 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, releases their new product BLINK, as a component of its Statement and Transactional Billing+ products and services suite.

BLINK is a tool that efficiently allows enrollees and users to have secure, authorized access to billing statements and notices by utilizing an existing and familiar online framework. In addition to paperless presentment, customers can make payments online and are directed through links on the company’s website to a branded payment page that accepts ACH and card payments, one-time or recurring. One of the key features in BLINK’s functionality is quick access to payment history and statements. This not only assists the customer, but also reduces the number and length of customer-service calls, which will alleviate time and costs associated with these issues. BLINK offers a mobile application that is customizable to the user’s mobile device, which can drastically improve the billing experience. Integrated personalized email delivery offers a one-to-one experience for the customer. 

“We are pleased to release BLINK as part of our overall Billing+ Suite of services. By leveraging online and interactive channels, this solution increases speed-to-market, saves time and money, enhances communication and supports ‘Go Green’ initiatives,” says Pat O’Brien, Chief Marketing Officer. “This product utilizes state- of-the-art technology, for electronic presentment, payment and financial transactions that will allow both the customer and the business to alleviate time-consuming tasks through a self-serve and user-friendly interactive tool.”

“We are excited to expand our suite of solutions that not only provide quick to market customer branding, but also a strategy to drive user adoption, by deploying advanced segmentation techniques and models to identify key customer demographics. We have the right mix of technology, security and usability to provide a leading solution in the market,” says Jim Wisnionski, SourceLink VP and Chief Information Officer.

About SourceLink

SourceLink creates results-driven communication solutions.  Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions.  SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response.  On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization.  SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.


“We are pleased to release BLINK as part of our overall Billing+ Suite of services. By leveraging online and interactive channels, this solution increases speed-to-market, saves time and money, enhances communication and supports ‘Go Green’ initiatives”

Data Security

Customer data is the foundation of a utility's customer communication management program. Your customers trust you with their data – and you want to always make sure their data is secure. Our SAS 70 Type II certification means our best-in-class data security processes help keep your data safe.

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Transpromotional Marketing

Once the utility has the foundation of integrated customer data across business, product lines and services, the stage is set for effective cross-sell and upsell messaging. We make that messaging more relevant, personal and timely through Customer Intelligence. That intelligence combined with selective insertion – intelligent matching of inserts and statements by data and mail streams – makes us able to selectively target customers with attention-grabbing color inserts containing those personalized offers, cross-promotions and paid co-operative advertising.

  • oce 3500

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Sep 12, 2011

Following North American Debut at Graph Expo 2011, Océ ColorStream 3500 System To Be Installed at SourceLink

Top U.S. direct marketing service provider to acquire new high-speed Océ inkjet color production printer

Océ, a Canon Group company and an international leader in digital document management, today announced that Graph Expo 2011 marks the public debut of the Océ ColorStream® 3500 system in North America. Unveiled at Canon Expo in Tokyo in November 2010, the high-speed, high-quality, full-color inkjet printer has had an enthusiastic response from the market. The system presented at Graph Expo will be part of a twin configuration that will be shipped to SourceLink, a Top-15 U.S. direct marketing services provider.

"We are excited to introduce the Océ ColorStream 3500 to the Graphic Arts market at Graph Expo. The special capabilities of this system make it ideal for companies like SourceLink that are building out their businesses in new directions. SourceLink is taking the next step to bring additional value and versatility to clients through high-speed color for a variety of applications," said Francis McMahon, Océ Vice President, Marketing, Océ North America, Production Printing Systems.

"Almost all direct mail today is carefully targeted, and marketers want to take personalization even further into trigger-based mailings and multi-channel messaging, where the print message is supported by alternative channels. The Océ ColorStream 3500 system will become part of our multichannel marketing environment and provide fast, versatile high-quality color to drive return on marketing investment for our clients." said Pat O'Brien, SourceLink's Chief Marketing Officer.

"The Océ ColorStream system will allow us to refresh our fleet and technologies with new color capabilities for our customers. SourceLink can deliver consistently better response rates for our clients, while lowering total campaign costs for acquisition programs, including postal and logistics expenses," said Don McKenzie, SourceLink President and CEO.

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.

About the Océ ColorStream 3500 Inkjet Printing System

The Océ ColorStream 3500 inkjet printing system was unveiled at Canon Expo in Tokyo in November 2010. The high-speed, high-quality full color inkjet printer runs at 1,073 letter-size impressions per minute and simplifies the transition from monochrome to full-color or even five or six colors. It offers productivity and flexibility for high-speed color and monochrome production of transaction, transpromo, direct mail, book and manual applications. Industry-leading reliability, print quality and media range are testaments to Océ DigiDot ® multilevel dot modulation technology.

Enhanced usability and productivity is made possible by a combination of unique features:

  • HeadSafe technology helps prevent nozzle clogging and minimizes lengthy purging processes. The ability to transition between monochrome-only and full-color printing promotes higher uptime and productivity levels.
  • Using passive RFID technology, the Océ InkSafe feature monitors both the proper placement of the ink containers in the press and the ink's shelf-life.
  • The Océ ColorStream 3500 inkjet printing system provides consistent high-quality printing during the ramp-up acceleration, full-production speed, and the ramp-down deceleration phases. Utilizing the entire production time decreases turn-around time and minimizes waste.

The Océ ColorStream 3500 inkjet printing system provides a modular offering in various single and twin configurations. A full-color Océ ColorStream 3500 system can be set up as a monochrome-only system when needed. The production and media flexibility contributes to a future-proof solution that simplifies the transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color.

About Océ

Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 100 countries and employs more than 20,000 people worldwide. Total revenues in financial 2010 amounted to approximately €2.7 billion. Océ is listed on Euronext in Amsterdam. For more information visit www.oce.com.

Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL and Boca Raton, FL. North America represents 34% of Océ's worldwide revenues, and employment is over 8,000. For more information about Océ North America, visit www.oceusa.com. Outside the U.S., consult http://global.oce.com.

Océ and Canon: Stronger together

In 2010 Océ joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry. Canon develops, manufactures and markets a growing line-up of copying machines, printers, cameras, optical and other products that meet a diverse range of customer needs. The Canon Group comprises over 197,000 people worldwide. Global net sales in 2010 were more than US $45 billion. For more information visit www.canon.com.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World's Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

“Almost all direct mail today is carefully targeted, and marketers want to take personalization even further into trigger-based mailings and multi-channel messaging, where the print message is supported by alternative channels..."