As the Baby Boomer generation continues to reach retirement age, an increasing number of their adult children (ages 45-64) are taking on the role of caregiver and trusted advisor for all major health-related decisions.

This webinar will highlight the inherent value of developing targeted messaging for this growing segment of the population, outline some of the most effective ways to reach this audience, and discuss how data analytics can help you maximize the efficiency of your marketing dollar by helping pinpoint exactly the right prospects for this type of campaign.

What you will learn:

  • Gain insight into which marketing channels are most effective for Caregiver audiences

  • Learn how data modeling can help develop informed and efficient messaging campaigns

  • Learn strategies to tap into a commonly overlooked audience to help drive new enrollments and improve ROI

You can review the recorded webinar here.

Presenters:

 
 
 
 

GARY STUBBLEFIELD
VP of Healthcare Insurance Strategy
SourceLink

Gary comes to SourceLink with 10+ years serving in a variety of corporate healthcare leadership roles ranging from community hospital administration to corporate marketing and business development. Most recently, he spent several years overseeing the Medicare programs for a large integrated delivery network in central Texas. His experience managing the corporate marketing department for a large health system, combined with the insights he gained in his role as Medicare business owner (and former client of SourceLink), will make him a valuable addition to our health care leadership team.

 
 
MATT PERLMAN  Client Director Path Interactive  Matt has been working at Path for 7 years, developing new business opportunities and successfully managing client partnerships with a focus on process, organization and clear communication; responsible for strategy, ideation and partnering with our marketing team on fulfillment. Previously Matt owned an agency that delivered digital marketing services to domestic and international clients and has been in this industry for over 15 years.

MATT PERLMAN
Client Director
Path Interactive

Matt has been working at Path for 7 years, developing new business opportunities and successfully managing client partnerships with a focus on process, organization and clear communication; responsible for strategy, ideation and partnering with our marketing team on fulfillment. Previously Matt owned an agency that delivered digital marketing services to domestic and international clients and has been in this industry for over 15 years.