Banks and credit unions are finding it harder to compete for new deposit customers. Trying to outspend their competitors, banks overwhelm consumers with deposit offers that saturate the mailbox, mobile phone, and computer. Similar to their experience in other industries, consumers are expecting a more relevant and meaningful dialog with their banks and credit unions.

This webinar will outline the best practices in data science and marketing technology to conduct a personalized one to one dialog with deposit prospects turning them into a profitable customer.

What you will learn:

· Strategies to effectively reach new deposit customers

· Best practices to optimize deposit acquisition campaigns

· Hyper personalization tips to drive MROI across all channels (DM, EM, display, social, & search)

Register now for the free webinar by clicking here.

Exclusive Webinar Giveaway! Join our live webinar on September 5, 11 am EDT, and we will randomly select an attendee to receive a $100 Visa Gift Card.

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Presenters:

 
DAVID FUNSTEN  VP of Financial Services Strategy SourceLink  David has been creating and implementing prospect and customer lending marketing programs for over 20 years. David is responsible for creating integrated marketing plans for our financial clients. Before joining SourceLink, David has held senior marketing positions at Harte Hanks, Goal Financial, Merkle, Acxiom and FUSION Marketing Group. He holds a BS degree in Business Administration from University of Southern California, earned an MBA from Loyola Marymont University, graduating with honors and a certificate in Digital Media Management from Georgetown University.

DAVID FUNSTEN
VP of Financial Services Strategy
SourceLink

David has been creating and implementing prospect and customer lending marketing programs for over 20 years. David is responsible for creating integrated marketing plans for our financial clients. Before joining SourceLink, David has held senior marketing positions at Harte Hanks, Goal Financial, Merkle, Acxiom and FUSION Marketing Group. He holds a BS degree in Business Administration from University of Southern California, earned an MBA from Loyola Marymont University, graduating with honors and a certificate in Digital Media Management from Georgetown University.

 
DON BOTTELSEN  Director, Analytical Services SourceLink  Don has more than 20 year's experience successfully managing large global projects in a complex environment. Don develops relationships with executives to understand their business and brings tactical and strategic action plans that are implemented with measurable gains. He builds organizational capability to leverage the latest big data and analytics tools to find new customers, revenue and markets.

DON BOTTELSEN
Director, Analytical Services
SourceLink

Don has more than 20 year's experience successfully managing large global projects in a complex environment. Don develops relationships with executives to understand their business and brings tactical and strategic action plans that are implemented with measurable gains. He builds organizational capability to leverage the latest big data and analytics tools to find new customers, revenue and markets.

 
MATT PERLMAN  Client Director Path Interactive  Matt has been working at Path for 7 years, developing new business opportunities and successfully managing client partnerships with a focus on process, organization and clear communication; responsible for strategy, ideation and partnering with our marketing team on fulfillment. Previously Matt owned an agency that delivered digital marketing services to domestic and international clients and has been in this industry for over 15 years.

MATT PERLMAN
Client Director
Path Interactive

Matt has been working at Path for 7 years, developing new business opportunities and successfully managing client partnerships with a focus on process, organization and clear communication; responsible for strategy, ideation and partnering with our marketing team on fulfillment. Previously Matt owned an agency that delivered digital marketing services to domestic and international clients and has been in this industry for over 15 years.