Berman adds over twenty-five years of integrated direct marketing experience to the SourceLink Team.
(Chicago, IL) August 22, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and a top 3 GPO supplier, announces the addition of Rick Berman as Director of Business Development.
With over twenty-five years of Direct Marketing experience, Berman brings a focus in numerous areas of integrated marketing by using a consultative and solution-selling approach in direct marketing and transactional document processing. Berman possesses a particularly strong grasp of helping clients connect the three worlds of direct mail, digital marketing and social media.
Prior to joining SourceLink, Berman was Sales Director, National Accounts at IWCO Direct and held senior Sales roles with Bowne Marketing and Business Communications and Access Direct Systems. He is a graduate of the University of Pennsylvania with a dual major in Marketing and Political Science.
“Rick is a terrific addition to the SourceLink team,” says Brent Tartar, Vice President of Sales for SourceLink. “His ability to cultivate client relationships and identify unique solutions within the SourceLink portfolio makes him a tremendous asset to our company.”
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.