(Chicago, IL) - SourceLink, a leader in the $163 billion U.S. direct marketing industry and a premier multi-channel marketing services provider of results-driven solutions, is pleased to announce that Gus Kostakis, VP of Sales, will be presenting at The National Postal Forum, held May 1-4th in San Diego, CA.

As marketers' traditional and non-traditional media choices continue to expand, selecting the optimal media mix and understanding the realistic role of each channel are critical components for sales success. This session will demonstrate how direct mail has been used as the "closer" in multi-channel campaigns.

The session will start with a general overview and then switch over to specific case studies that demonstrate how direct mail has been used in the media mix to generate final sales that yield the highest marketing ROI. We will present multiple case studies from various industries. We will depict how Safeway Insurance leverages direct mail in its media mix to drive sales at the lowest cost-per-acquisition. Safeway used direct mail as its main targeting component within an integrated campaign that included Spanish and English Language television, radio, outdoor, sports marketing and special events. We will show live creative from all the channels including direct mail, television, outdoor and sports marketing.

Along with Kostakis, Mike Mulligan, General Manager of Safeway Insurance Group, will be a co-presenter. Mike Mulligan launched Safeway Direct for Safeway Insurance. Safeway Insurance has been in business over 50 years and is one of the largest privately held auto insurance companies in the country with over $300 million in annual revenues. It is headquartered in the Chicago area and writes auto coverage in multiple states. Mr. Mulligan has spoken about Safeway Direct in various capacities, including its use of sports marketing with the Chicago Fire major league soccer team. He has also been interviewed and published in multiple trade media pubs including, most recently, DM News. (Nailed It, July 12, 2010 Issue of DM News) and Chief Marketer Magazine.

The National Postal Forum is the Mailing Industry's Premier Networking and Educational Event. This year's conference will be held May 1st through the 4th in San Diego, CA.

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations.