(Chicago, IL) January 5, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced today the launch of a mobile app that works in conjunction with their proprietary mail tracking tool, MultiTrac®. The app has been developed for the Android and is available now in the Android marketplace free for all MultiTrac® users. There are plans to release an app for the Apple platform in the first half of 2012.

SourceLink is the leader in developing a mobile app for the tracking of letter and flat mail. More than a mail tracking tool, MultiTrac® is a powerful marketing solution that allows clients complete visibility into their inbound and outbound mail delivery performance. MultiTrac™ helps clients more effectively manage call center staffing, inbound cash receipts, campaign performance and predictive response modeling. It provides a direct, real-time relationship between the mailer and the USPS® to quickly resolve any potential delivery issues.  With the new mobile app on the Android platform, all of this information is readily available and easy to access.

“We are excited to bring mobile efficiencies to our customer base through this new Android app,” says Jim Wisnionski, Chief Information Officer for SourceLink. “This tool has become even more critical with the recent USPS® changes in delivery standards. The tracking of mail delivery can be extremely important to companies managing their staffing, cash flow and campaign responses.”

“We give our clients the satisfaction of knowing what is happening with their mail from almost any location 24 hours a day.” says Dan Browne, Product Manager for MultiTrac®.  “To be able to get the information you need, whether in a meeting or on the road without a computer, can be very important.  You can now have your mailing data when and where you need it.”  

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.