(Chicago, IL) April 10, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announces today the release of REV, an innovative solution that gives lenders the ability to reach prime prospects by utilizing direct mail and personalized campaign microsites while maximizing return on marketing investment and significantly lowering acquisition costs.

REV is a powerful auto refinance solution that identifies the right audience and then creates effective multichannel campaigns to target qualified candidates. The integration of direct mail and web-based marketing with automotive refinance has proven to drive new account activity and expand existing relationships for banks and credit unions. Using a unique calculator and personalized URLs, REV utilizes direct mail pieces to help customers make informed decisions regarding terms and associated refinance savings. This has proven to be a very effective, cost-efficient and interactive solution.

By utilizing SourceLink’s data modeling, potential customers are automatically identified within the institution’s lending footprint. Paired with SourceLink’s MultiTrac® mail-tracking solution, REV simply identifies key attributes for maximum conversion and manages the entire delivery cycle. REV also gathers valuable data through the use of detailed campaign analysis and summary reports, further strengthening follow-up efforts. This process allows a lender to make informed decisions for current and future marketing campaigns.

“Using SourceLink's proprietary modeling, REV targets ideal consumers for unprecedented response rates and ROI," reports Chief Strategy Officer Matt Graham. "The multichannel approach of REV allows consumers to evaluate their individual savings and initiate the lending process online while taking advantage of the proven performance of traditional direct mail.”

“Customers everywhere are looking to their financial institutions to help lower interest rate expenses and to refinance mortgages, credit cards and now auto loans,” says Director of Business Development, Tom Roth. “The timing is perfect for banks and credit unions to create new relationships, enhance existing ones and improve their overall customer experience.