(Chicago, IL) May 11, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO supplier, announces the addition of Craig Blake as Director of Business Development.

With close to twenty years of Direct Marketing experience, Blake brings a focus in numerous areas of integrated marketing through his knowledge of marketing strategy, direct mail production and the creation of sophisticated, highly targeted multichannel communications. Prior to joining SourceLink, Blake was a Senior Vice President at Nexus Direct and held senior Sales roles with Perrone Group and W.A. Wilde.

“We are thrilled to have Blake join the SourceLink team,” says Brent Tartar, Vice President of Sales for SourceLink. “Blake’s accomplishments with organizational growth and expansion into new markets further strengthens our focus on multichannel marketing as a powerful customer touch point that can yield significant ROI for our clients.”

SourceLink continues to develop truly multichannel products and services that blend ongoing customer communications with sophisticated marketing analytics and cross-channel executions to improve the customer experience, target messaging, increase loyalty and ultimately maximize customer profitability.

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.