(Chicago, IL) May 15, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, has recently been named as the Agency of Record for the Blood Bank of Delmarva’s acquisition and retention efforts.  The Blood Bank of Delmarva is a non-profit community service organization that provides blood and blood products to sixteen hospitals, serving 1.3 million people across Delaware, Maryland, and Virginia.  Tens of thousands of blood donations are needed in this area each year for about 20,000 patients across the Delmarva Peninsula.

A staple of the community for decades, the Blood Bank of Delmarva will be able to further leverage the goodwill of its membership through this partnership with SourceLink.  “Delmarva is the only blood bank in the country to offer membership to its donors, and that membership provides tangible benefits to donors and their families,” notes Rich Pocock, Vice President of Agency Services.  “We are excited to be working with such a worthwhile, caring organization that really makes a difference in the community.”  

SourceLink will help the Blood Bank of Delmarva continue its mission of meeting the future challenges of the region by acquiring new donors and members as well as reactivating lapsed ones, through data driven, multichannel direct marketing communications.  “They really listened to our needs and came back to us with an intelligent, comprehensive strategy,” shares Michael D. Waite, Director of Marketing & Community Relations for the Blood Bank of Delmarva.  “Their data modeling and analytics services are going to help us market smarter and more effectively.”

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.