(Chicago, IL) March 7, 2013 – SourceLink, a top 3 GPO Supplier and one of the top 5 largest privately held CRM/Direct Marketing Agencies, will be working with the Graphic Arts Alliance and their network of members to utilize SourceLink’s proprietary MultiTrac® mail-tracking solution. 

SourceLink was recently named a Preferred Vendor of the Graphic Arts Alliance (GAA), headquartered in West Chester, Pennsylvania. The GAA is a member-run purchasing cooperative with over 180 member companies throughout the US and Canada. The mission of the GAA is to help its group members increase profitability through leveraged purchasing with National Contract Status, information sharing and technology.

“By utilizing SourceLink's MultiTrac® program, the members of the GAA can now enjoy full visibility into their direct mail campaigns,” says Rich Cicha, SourceLink’s Director of Client Postal Solutions. “Our program is useful to all parts of the supply chain, whether you're a printer, mailer, or supply chain manager. We are thrilled to partner with the Graphic Arts Alliance, and look forward to a prosperous relationship.”

Graphic Arts Alliance Managing Director, John Braceland, also expressed excitement with the affiliation with SourceLink. “After testing the software on live jobs, GAA decided this was a product that would bring value to GAA Members and their customers. GAA is excited to form this partnership with SourceLink and looks forward to expanding our business together,” says Braceland.

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.

About Graphic Arts Alliance
Graphic Arts Alliance, LLC was formed in September of 2002 with sixteen graphic arts companies from across the United States. Since that time, the group has grown to over 170 companies with combined annual sales of over $3 billion. Each member company is usually represented within the group by either the president or owner of that company.