Chicago, ILAugust 06, 2013- Successful businesses often know that the key to growth is understanding their customers' needs and habits. That’s exactly why three years ago, Tractor Supply Company, the largest retail farm and ranch store chain in the United States, chose SourceLink, LLC, a leading multichannelmarketing services provider, to build and maintain their marketing database. Over the ensuing years, Tractor Supply has come to rely on SourceLink for marketing strategy and consulting, analytics, campaign management, and other multichannel services. Therefore, Tractor Supply has now extended their strategic partnership with SourceLink for an additional three years.
Tractor Supply Company chose SourceLink because they needed an experienced partner and a marketing database solution that is scalable and adaptable to emerging communication channels, including SMS text messaging, email, andsocial media. A core component of the marketing database infrastructure is SDL Campaign Manager that enables data visualization, ad hoc queries, multichannel campaign management and reporting.
“We needed a partner that was flexible and responsive to our specific business requirements and understands that our most important corporate asset is our customer,” said John Wendler, Senior Vice President of Marketing at Tractor Supply. “By understanding our business objectives and marketing strategies, our collaborative relationship with SourceLink helps us to gain valuable customer insights, which allows us to better communicate with and strengthen our relationship with our customers.”
“With SourceLink’s help, Tractor Supply has been able to double the size of their customer database, gain valuable insight about their customers, go to the next level of database marketing and more effectively honor their mission statement to know and understand their customers,” stated Cindy Randazzo, VP of Strategic Solutions for SourceLink. “We are excited to continue our partnership with Tractor Supply, an incredibly high energy, high growth retailer.”
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document & statement outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in five U.S. locations. For more information, visit http://www.sourcelink.com.
About Tractor Supply Company
At March 30, 2013, Tractor Supply Company operated 1,197 stores in 45 states. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The Company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, pet and small animal products, including items necessary for their health, care, growth and containment; (2) hardware, truck, towing and tool products; (3) seasonal products, including lawn and garden items, power equipment, gifts and toys; (4) maintenance products for agricultural and rural use; and (5) work/recreational clothing and footwear.