Chicago, IL, April 15, 2014. SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, is further immersing their team of acquisition and retention marketing experts into the deregulated utilities industry by their participation in two upcoming retail energy events. This comes in addition to the SourceLink team being named to the National Energy Marketers Association’s (NEMA) Executive Board.
SourceLink will be an official sponsor at the 17th Annual National Energy Marketing Restructuring Conference in Washington, DC on April 29. SourceLink’s alignment with this national, non-profit trade organization is significant in offering marketing strategy for the acquisition and retention of customers - especially after the recent winter weather that has significantly affected the marketplace. SourceLink’s VP of Agency Services, Rich Pocock, will join retail energy expert and NEMA board member Craig Blake at this conference.
Craig Blake and SourceLink’s VP of Sales, Brent Tartar will also be attending the 25th Annual DNV-GL Retail Energy Executive Forum in Scottsdale, AZ to discuss strategies for energy providers and marketers alike. This organization is comprised of over 3000 energy experts who deliver world-renowned testing and expertise for the energy value chain, including renewables and energy efficiency.
“SourceLink’s alignment with these great organizations is advantageous for both parties, as greater return on acquisition marketing investment and data focused customer acquisition strategies will help propel energy marketers post polar vortex,” says Craig Blake, SourceLink’s Director of Business Development. “Over the past few months, the marketplace has changed and, as marketers, we need to be smarter with each and every customer touch point. And as an industry, the company that leverages data and delivers a trusting, mutually rewarding, relationship with their customers will be a market leader.”
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com.