(Chicago, IL) October 29, 2014 – SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, recently led a panel discussion at the 2014 Retail Energy Conference, where subject matter experts, Rich Pocock and Craig Blake discussed emerging trends in acquisition and retention – as they apply to the Retail Energy marketplace and to other industries. 

The session, entitled “Customer Acquisition, Retention and Growth Strategies” covered the current marketplace environment, how to target the right audience and how to maintain market accountability- all while maximizing marketing performance.  Mr. Blake shared competitive analysis of direct marketing acquisition techniques, and also reviewed target audience development techniques. Mr. Pocock presented creative analyses of various marketing packages in the marketplace.

The video for this session, paired with the presentation materials, is now available for download and viewing on the SourceLink site, courtesy of the organizers from the Retail Energy Conference. This 30-minute production succinctly sums up what marketers need to know about emerging strategies to acquire new customers and retain their existing patrons.

“It was our pleasure to have the opportunity to present at this year’s Retail Energy Conference- to share with and to learn from the other participants,” says Craig Blake, SourceLink’s Director of Business Development.  “The theme of more targeted marketing rang true throughout this conference, and it was great to feel that our approach is quite in line with industry expectations and trends.”  

“SourceLink’s team proved to be an invaluable resource in the planning and execution of this year’s Energy Conference,” shares Andrew Porto, Vice President of Marketing for the Retail Energy Conference. “Their presence in our panel discussions, and the preparation of seminar materials both played a large part in bringing industry leadership to the table and putting a professional touch on our conference resources.”

About SourceLink
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com