(Chicago, IL) December 11, 2014 – SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces today the release of a comprehensive whitepaper outlining marketing predictions for 2015, as outlined by a team of customer intelligence and marketing subject-matter experts. Members of SourceLink’s data analytics and marketing services teams compiled the trends, strategies and insights into a series of five articles, which were culled down into an all-inclusive whitepaper.  The individual articles were initially published through the SourceLink blog, and are now collected in this whitepaper.  

Key trends outlined in the whitepaper are: the impact of seamless payments, merging CRM and database systems with social media, how recognition software and gamification bring new business opportunities, how predictive analytics can lead to more accurate decisioning, and how marketers can harness the “second screen” consumers are using. Additionally, many of the trends from 2014 – wearable technology, the role of omnichannel attribution, augmented reality, and the importance of location-based marketing – are enhanced by other new technologies.

“After numerous internal interviews and expressions of thought leadership, we chose the ten themes that most closely aligned with the future vision of marketing, and with SourceLink’s evolution as a company,” said Cathy Crone, SourceLink’s Corporate Marketing Director. “We aim for this compilation to provide a roadmap for our clients and to the industry as a whole, as they prepare for the marketing challenges that come with emerging disciplines.”

To download a copy of this whitepaper, you can either follow this link, or visit SourceLink’s homepage at www.sourcelink.com.