(Chicago, IL) January 27, 2015 – SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, will take part in the release of the whitepaper “Affinity 2020,” a thought leadership paper compiled by the Professional Insurance Marketers Association (PIMA), at their Annual Conference and Board Meeting on January 29, 2015. This meeting marks the 40thanniversary of the PIMA organization.

In conjunction with PIMA, SourceLink’s Stephanie D’Amico, a standing member of the PIMA Board of Directors, shared her industry insight on where she expects insurance marketing to be in five years from now. Stephanie has focused on the affinity insurance industry for the past 20 years of her career, balanced with her unique insight with retail banking - a particularly good fit for affinity marketers. Alongside other Board members and industry experts, Stephanie helped compile a comprehensive whitepaper of the strategies that affinity marketers can employ in the next five years to keep pace with technology, grow their business and stay ahead of regulatory scrutiny.

Key topics in the whitepaper are: Demographic changes that must drive affinity market strategy, how new technology is revolutionizing how business is done, and a focus on the ever-increasing regulations impacting the industry - including oversight, change, and complexity. Overarching trends discussed are the proliferation of Big Data analysis, the customer’s journey to decision, the impact of Federal Government involvement and product regulation. Additionally, the whitepaper explores the impact the Millennials and the “Baby Boomer” generation will have on affinity marketing in the present and the future.

“I was honored to be asked by PIMA to contribute to this comprehensive whitepaper, and share the insights that I have learned from our clients, continuing education and through industry events,” shared Stephanie D’Amico, SourceLink’s Director of Business Development and PIMA Governing Board Member.  “We have seen tidal shifts in governmental regulations and marketing strategy for affinity marketers in the past five years, and wanted to share our thought leadership with the PIMA members and others.”  

SourceLink has been a marketing partner with PIMA for the past 10 years, and has worked intimately with some of the largest affinity marketers in the country for the past 20 years. The paper will be debuted at the 40th Annual PIMA meeting happening January 29-February 1. PIMA members will be able to download the whitepaper on the PIMA Member’s section after the Annual Meeting.

About SourceLink

SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com