(Chicago, IL) June 09, 2015 – SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, will be presenting at and participating in the upcoming Professional Insurance Marketing Association’s Mid-Year Meeting & Trade Show in July. SourceLink has a long-standing involvement with PIMA, its leadership and their membership. 

SourceLink’s Vice President of Agency Services, Rich Pocock, will be presenting on the topic: “How Data Drives Customer Engagement That Works.” The focus of this presentation will revolve around practical strategies to identify, target and engage marketers’ ideal audience with pertinent messaging at the optimal cadence. Pocock will discuss lead generation and retention strategies involving online and offline marketing approaches, and the importance of “connecting the marketing dots” from initial engagement to converted prospect.

Pocock’s presentation at this year’s show mirrors the success that SourceLink has seen in implementing emerging acquisition methodologies and enhancing the customer’s experience to build brand advocacy for its Affinity Insurance clients.  SourceLink has worked with insurance affinity marketers for the past 15+years, and has been members of the PIMA organization for the past 8 years. SourceLink’s Director of Business Development, Stephanie D’Amico, served a term on the PIMA Executive Board.

“We are honored to be selected to present at this year’s PIMA Mid-Year Meeting, and could not have been chosen for a more relevant and timely topic,” says Rich Pocock, SourceLink’s VP of Agency Services. “What has made SourceLink’s approach so effective is an emphasis on consumer-first, data-driven direct marketing solutions that find the sweet spot of those most likely to respond, and nurture the relationship through enrollment.”  

The PIMA Mid-Year Meeting & Trade Show is scheduled for July 23-26, 2015 in Stowe, Vermont. For more information, visit the PIMA website at www.pima-assn.org or call 817-569-7462 (PIMA).

About SourceLink
SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com