(Chicago, IL) June 30, 2015 - SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, will showcase industry knowledge during an upcoming speaking engagement at the 6th Annual Medicare Market Innovations Forum, July 13-15 in San Diego, California. SourceLink helped their Medicare marketing clients achieve significantly higher than average Annual Enrollment Program (AEP) results for AEP 2014, and will be sharing emerging acquisition and retention marketing strategies with attendees at this year’s Forum.
Rick Berman, senior team lead for the healthcare business practice at SourceLink, will be joined by industry veterans Chris Hamlin and Steve Streibel to exhibit SourceLink’s marketing strategies and results at the conference. Mr. Berman will be presenting "Leveraging a Data-Driven, Multi-Channel Marketing Strategy to Attract Members During the AEP and Beyond!" as a panelist on Day 1 of the Forum, July 14.
SourceLink specializes in working with Medicare insurance plans to implementdata-driven AEP, retention strategies, and “first eligible” education and direct marketing strategies. SourceLink was selected to present on the topic due to their extensive background across industries in business analytics, customer acquisition and data profiling. For 2014, one of SourceLink’s healthcare clients saw leads and conversion rates double the past year’s results, a 450%+ increase in new member enrollment, and over 350% lowered acquisition costs.
“We are honored to take part in this year’s Medicare Market Innovations Forum, and I am thrilled with the opportunity to speak to the attendees on data-driven Medicare marketing strategies,” shared Rick Berman, Senior Director of Business Development. “I feel that SourceLink’s expertise in data-driven marketing, mapping the member journey and extensive experience in targeting and messaging to the senior market has positioned our company alongside industry experts in Medicare marketing.”
SourceLink has spoken at several healthcare marketing conferences in 2015, starting in February with the Medicare Marketing and Enrollment Strategies Conference on the topic: "Segment and Personalize Messaging to Specific Medicare Populations," then in March at the 8th Annual Medicare Marketing & Sales Summit on the topic: "Data Analytics & Segmentation for Medicare Marketing."
SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com