Chicago, IL August 19, 2015 - SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces their speaking engagement at the American Bankers Association’s (ABA) Marketing and Retail Conference, held October 4-6 in Denver, CO. SourceLink representatives will be joined by clients John Hofmeister, SVP and Director of Marketing, Central Bancompany, and Andrew Tasset, Vice President of Marketing, Central Bank of the Ozarks, to present the topic: “Delivering Marketing Success with Data."

SourceLink was chosen from a field of applicants to present on data-driven bank marketing methodologies and the importance of every aspect of data in building successful marketing efforts. Key highlights of the session are: big data collection, how to gain useful and actionable insight from marketing data, understanding and interpreting data points, and how to create a business case for measuring response and ROI.  This presentation will focus on money and time saving approaches that bank marketers can immediately employ in their 2016 strategies.  

The representatives from Central Bancompany will cover how they have worked alongside SourceLink for the past 15 years for list development and acquisition programs, developing data audit checklists and evaluating the key metrics for marketing investment. Central to the discussion are the “best practices as they relate to data,” and use examples from SourceLink and Central Bancompany’s working relationship to make the strategies both actionable and useful.

“Our Bank has continued to be a Forbes’ Best in Class performer because of the strategies SourceLink has put in place,” shared John Hofmeister, SVP and Director of Marketing at Central Bancompany. “We were honored to have the opportunity to present alongside SourceLink at the ABA Conference, as they have truly been a partner in our overall growth in market share and expansion as a company.”  

SourceLink team members will also be attending the BAI Retail Delivery banking conference in October, as the company continues to share thought leadership across industry bank marketing conferences throughout the year.