Chicago, IL September 7, 2016 - Advertising Age has recognized SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, as a Top 50 Business-to-Business Agency. Final results were released in the August 2016 issue of the “B-to-B Marketing Fact Pack,” distributed by Advertising Age, and SourceLink ranked forty-eighth overall in this category.
Recent growth in new markets brought an increase in overall B-to-B revenue compared to recent years. Although SourceLink traditionally serves a majority of consumer facing companies, the data-driven marketing methodologies are demonstrating effective cross-over into the business-facing market, thus resulting in the recent spike in revenue growth. Recent client commitments to digital advertising and online marketing have fueled much of this growth.
"We are honored to be aligned with some of the best agencies in the country,” says Brent Tartar, SourceLink’s Executive VP of Sales and Marketing. “Our growth and success can be attributed to our team, as well as our client base – who continue to push the envelope to achieve greater results.”
SourceLink’s expansion in the business-to-business market stems from the focus on helping clients speak to their customers across channels, devices and locations. Key solutions utilized by business-facing clients are marketing databases, campaign strategy, data analytics, creative development, and response management. SourceLink continues to be ranked by leading industry research and publication companies year after year and appreciates AdAge’s recognition amongst other leading agencies.
SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit www.sourcelink.com.