SourceLink, an industry-leading multi-channel marketing firm and statement solutions provider, announces the addition of Tom Crusham as the new Associate Creative Director. Crusham joins the team with over 25 years of brand-building experience in the Creative Services and Direct Marketing industries.
Prior to joining SourceLink, Crusham was the Creative Director for Strata-G Communications and Eric Mower & Associates, leading a team of writers, art directors, designers and video experts. Crusham’s experience includes marketing for healthcare, financial services and building products with a focus on an integrated, multi-channeled marketing approach, including direct marketing, point of sale, video, print and digital executions.
Crusham is a firm believer in starting with an insight or differentiator, and utilizing a strategic approach to guide the creative process. He understands that in order to be successful, it is critical to understand the audience and focus on the relevance of the brand’s message to that audience.
“Tom brings extreme professionalism and a brilliant strategic mind to our team, and we are thrilled to have him on board,” shared Jay Blumberg, SourceLink’s Creative Director. “His experience in many of the core industries we serve will have an immediate impact on our customers and internal teams.”
Crusham brings a string of accolades to SourceLink – as he contributed to winning awards from the Direct Marketing Association, the Insurance Marketing & Communications Association, The Summit Creative Award (Energy sector) and from Cincinnati American Advertising (ADDYS).
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit www.sourcelink.com.