Cunningham adds 30 years of direct marketing sales experience to the SourceLink Business Development team
(Chicago, IL) December 14, 2017 – SourceLink, an industry-leading multichannel marketing firm and statement solutions provider, announces the addition of Ed Cunningham as a new Director of Business Development. Cunningham brings 30 years of direct marketing sales experience - collaborating with hundreds of marketing leaders across a wide variety of industries to design and implement successful direct marketing and document production solutions.
Cunningham brings a wide variety of skills in customer engagement strategies, loyalty and multichannel marketing programs, CRM, and marketing analytics. Additionally, Cunningham's expertise in financial and healthcare billing and statement outsourcing positions him uniquely to augment SourceLink’s Document & Statement Solutions Group. Prior to joining SourceLink, Cunningham worked with other leading marketing service and solution providers in a Vice President of Sales role.
Cunningham is practiced in the Miller Heiman Sales Training methodology, and has been a member of the Direct Marketing Association (DMA) and the New England DMA. Cunningham is a graduate of the University of Massachusetts. His demonstrated success in providing multichannel marketing solutions, strategic insights, and thought leadership makes him an ideal fit for SourceLink.
“As we continue to grow our organization, it is important for us to expand our industry-leading sales talent. I am extremely pleased with the strategic solutions skill sets that Ed Cunningham brings to our organization,” said Brent Tartar, SourceLink’s Executive Vice President, Sales & Marketing. “Ed will be a tremendous asset to our company as our customers and prospects require a high level of thought leadership and subject matter expertise.”
SourceLink, a top-ranked Direct Marketing agency, creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit www.sourcelink.com.