SourceLink, an industry-leading data driven marketing services firm was selected by the Financial Service Centers of America (FiSCA) to present at their conference this past week. SourceLink’s David Funsten, VP of Financial Services Strategy, led a session for FiSCA, which is the oldest national trade association representing the financial service center industry serving communities throughout the country. The 2018 conference is one of the industry’s largest events focusing on money trends in alternative financial services.
The 30th FiSCA Annual Conference & Exposition was held in Las Vegas, Nevada from October 4 - 7. David Funsten led the session, “Marketing Installment Loans Update: What’s Working, What’s Not” on Saturday, October 6th. The session highlighted the current market trends, competition, products and what marketing tactics and strategies are succeeding and failing. Guests had to sign up in advance through the FiSCA website to register and attend.
“For the second year, I’m very proud to be part of the FiSCA conference and review the latest marketing trends to attract, retain and win back alternative financial services customers,” states David Funsten.
David Funsten has been creating and implementing prospect and customer lending marketing programs for over 20 years and has been with SourceLink for three years as VP of Financial Services Strategy.