SourceLink, an industry-leading data driven marketing services firm announces the appointment of Hans Helmers as President.
Helmers will lead operations as well as digital and marketing areas that are poised for growth.
Helmers joins SourceLink from Six Trees Capital LLC – MaxMyInterest where he led their Marketing team and drove significant growth by providing individuals and the wealth management firms who serve them tools to optimize the yield on their cash. Helmers is a 19 year veteran of Time Inc. where he held roles of increasing responsibility across consumer marketing, digital, and content marketing. As General Manager of Time Inc. Content Solutions he helped transform the division from print content marketing to a dynamic multichannel marketing services agency.
“I am excited about joining the SourceLink team. SourceLink has a strong foundation that positions it well for growth. I see tremendous opportunities to deliver a unique combination of data driven multichannel marketing and services to our valued partners. Our communication and collaboration will make us stand out as a best in class organization,” adds Helmers.
“We’re excited to have someone with Hans Helmers’ experience join our senior management team at SourceLink,” says Don Landrum, CEO of SourceLink. “Hans has had success leading highly respected organizations and I am confident that he will be valuable in introducing dynamic new offerings to SourceLink partners. His focus on company culture and collaboration align well with what we strive to achieve.”
Hans is a graduate of the University of Pennsylvania and currently resides in the New York City area.
SourceLink, a top-five ranked Direct Marketing agency, creates results-driven communication solutions. Combining marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and document solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. SourceLink print solutions reduce costs through efficient operations and postal optimization. SourceLink operates in four U.S. locations. For more information, visit http://www.sourcelink.com.