SourceLink, an industry-leading data driven marketing services firm announces the selection of Ed Cunningham, Director of Business Development, and Cathy Heckman, Corporate Marketing Director, by The DMA (Data & Marketing Association) as judges for the 2018 DMA International ECHO® Awards. The DMA International ECHO® Awards recognizes the world’s top marketing campaigns for their data-driven creativity, strategy and results. Every year, the DMA conducts a rigorous search for industry leaders and experts who have distinguished themselves over an impressive career in data, creativity, and strategy to be ECHO Judges. And this year, over 400 judges representing 27 countries, have been hand-selected from among the world’s most
influential marketing leaders.
Director of Business Development, Ed Cunningham brings 30 years of direct marketing sales experience - collaborating with hundreds of marketing leaders across a wide variety of industries. Cunningham will be judging in the categories of Retail and Direct Sales and Consumer Products and Services.
Cathy Heckman has over 20 years of experience in Direct Marketing and has been with SourceLink for 8 years as Corporate Marketing Director. Heckman’s passion for SourceLink and detail oriented work ethic has helped grow SourceLink into a top ranked Direct Marketing agency. She will be judging the categories of Consumer Products and Services and Financial and Insurance. “I’m extremely honored to be selected as a judge for the DMA’s ECHO Awards this year,” adds Heckman, “I’ve thoroughly enjoyed reviewing the results of the ECHO competition year after year for the last 20 years with some of the best in the industry displaying their talent and creativity, along with stellar results. I’m excited to play a part in the award selections for 2018.”
This year, nominees are competing in 31 categories, including Best Use of Email, Best Use of Immersive Technology, Best Integrated Campaign, Best Campaign for Social Good, among others. Winners will be announced at the DMA &THEN Annual Gala at the MGM Grand in Las Vegas – on October 7, 2018. For more information about The DMA International ECHO® Awards, visit: https://thedma.org/marketing-awards/echoawards/.