SourceLink, an industry-leading data-driven marketing services firm, selected Craig Blake, Healthcare Specialist, to present at the upcoming 11th Annual Medicare Marketing & Sales Innovation Summit. The Summit assembles health plan executives to discuss inventive marketing, communication, and sales strategies to inspire product awareness and drive member enrollment. Industry thought leaders will discover how to break through the noise and engage prospective members before retirement to increase market share and brand loyalty in the highly competitive healthcare landscape.

World Congress is specifically curated for marketing, sales, and product development professionals at local and regional Medicare Advantage health plans to provide methods for differentiating from national carriers to grow and retain your membership base year-over-year. The 2019 conference will be held in Orlando, at the Rosen Shingle Creek, March 14 -15.

Friday, March 15th, Craig Blake will be joining a panel at 9:30 am. The panelists will discuss the highly concentrated health plan market and how to keep current members from disenrolling by increasing member satisfaction. Attendees will learn how to utilize predictive analytics to profile members, build engagement and use creative incentives to retain more members. To attend the session, guests need to register at www.worldcongress.com/events/HL19073/.

“I look forward to sharing insights and strategies with the World Congress attendees on how to reduce membership disenrollment. Member retention is such an important topic. A slight increase can have a profound impact on revenues and plan star ratings. It has been a great experience working with World and my fellow panelist, Sue Yun and Katherine Fitzpatrick from HealthFirst. World Congress provides an excellent conference for industry thought leaders to come together and share solutions and strategies to grow. Something we at SourceLink are passionate about!” states Craig Blake.

Craig Blake is a 25-year direct marketing veteran who is passionate about helping marketing executives exceed their goals through the acquisition, nurture, and retention of customers and members. Craig works collaboratively with his clients in the creation and execution of data-driven, multi-channel campaigns. Having worked for national agencies both large and small, Craig has developed deep experience in the healthcare, financial services, and energy industries.

SourceLink is a highly respected Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion. The company deploys client programs across the channels in which their customers and prospects are most responsive, including; direct mail, email, digital media, social media, and statements. SourceLink’s expertise spans a variety of end markets, with an emphasis on financial services, healthcare, retail energy and utilities, insurance and retail. For more information, visit www.sourcelink.com.