Successful marketing depends on insight gained from data. If your database is lacking the information to propel your company forward, we can help. At the core of SourceLink’s client-focused business model is our appreciation for what makes our clients unique – what are the nuances of their business, their organization, their KPIs – and what we can do to leverage their data.
Database marketing is all about getting to know how your customers tick and triggering the right offers at the right times based on longitudinal data. Take for example, Tractor Supply Company, one of our larger retail clients:
Client Case Study: Tractor Supply Company
Mission: Collect, organize and expand data from loyalty relationships for multi-channel communications.
Method: Develop a next generation marketing database capable of managing high volumes of consumer data and providing a single view of their customers.
Who is your ideal customer and what do you already know about them? Our approach is rooted in painting a 360º view of your ideal customer, then leveraging data points to discover quality targets that create lasting and profitable customer relationships. All of this is accomplished using statistical modeling and analytics.
We employ various statistical modeling techniques and we custom-build every model based on our client’s business. We utilize customer data when available and over 1,000 variables from our accuLink® national consumer database. Our models are rigorously validated after development and then analyzed after the end of the marketing campaign.
Client Case Study: Super-Regional Midwestern Bank Client
Mission: New account acquisition and new product cross-sell (sort of every bank's problem to solve)
Method: Predictive modeling to analyze branch locations and identify growth opportunities with key predictors, such as proximity, customer penetration and branch-by-branch activity.
strategy + creative
strategy + creative
Does your creative look great but doesn’t get the response you need? Does it represent your brand across channels? Does it communicate who you are, instead of just what you do or sell? These are just a few of the reasons our clients rely on us for their marketing strategy and creative.
We’re students of human psychology. What causes one decision over another? How will color and visuals affect response? What channels are delivering the most emotional impact? We’re continually pushing each other to become better at what we do. We review the results of each campaign so we can learn from the nuances of each effort’s performance and beat it next time. We love to solve problems – and do so with a clear strategic vision and a unique creative flair.
Our designers don’t just make great designs – we’re masters of direct marketing best practices that drive responses (and success). And, we’re continually educating ourselves to stay ahead of industry trends. You can view some of our creative samples below:
For more samples, visit our full portfolio.
Ever try to throw darts with your eyes closed? This is what you’re doing if you are relying solely on demographic targeting for your online marketing. Want to coordinate your online and offline marketing so that the audience you just mailed is the same audience you’re talking to via email, social, mobile and display? Leverage SourceLink’s addressable digital solution and you will be able to hit the bullseye every time!
Pairing addressable digital with direct mail allows you to engage your prospects and customers on and offline with consistent messaging, offer and creative.
Client Case Study: National Consumer Finance Lender
Mission: Acquire new loan households and expand reach beyond initial target list and former borrowers. Utilize emerging technology to integrate email appends and social media cross-matching to integrate messaging across channels.
Method: List development, email append, social media, as well as geotargeted display and email follow up.