Information + Application

"The Customer Insight Machine"

Today, there is a constantly increasing demand for both quantitative and qualitative data-driven insights that marketers can apply across multiple channels. In turn, this analytical marketing requires an accessible, data-rich marketing database.

We build best-in-class databases by taking learnings from different verticals and leveraging best practices into the kind of database design that feeds the business intelligence you require. Our data security meets SOC-1 Type II certification standards.


Discovery & Needs Assessment

Every engagement begins with a consultative approach. Our industry thought leaders and subject matter experts lead discovery and clear identification of objectives and success metrics. Our team ensures that marketing efforts are fully aligned with objectives for client acquisition, retention and value.

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Multichannel Marketing

Our campaign management systems enable fully-integrated online and offline communications, engaging customers and prospects using the optimized combinations of touch points. We expertly combine emerging technologies in digital, mobile and social marketing along with traditional efforts to drive response, conversation and continual engagement utilizing the most effective channel mix.

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Data Processing

From many years of near flawless execution, we have earned the business of more than 40 banking clients, providing data processing services for direct marketing programs and monthly statement processing. Our data processing capabilities include traditional hygiene and management of disparate input/output feeds as well as advanced technologies and methods for handling match/consolidation, transformations and cleanup.

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Marketing & Analytics

We understand that different organizations and verticals utilize different metrics to measure direct marketing success. Our analytics team uses industry-leading BI tools and experience to provide insight into operational and value metrics to continue to optimize targeting and marketing spend.

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Database Design & Build

Database marketing depends on insight gained from data. From the core technology foundation to the optimized architecture of a data warehouse, transactional databases, reporting data marts and data integration services, we have the experience and technology platforms to ensure scalable solutions that meet and grow with your direct marketing needs.

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