Information + Application

"The Customer Insight Machine"

Today, there is a constantly increasing demand for both quantitative and qualitative data-driven insights that marketers can apply across multiple channels. In turn, this analytical marketing requires an accessible, data-rich marketing database.

We build best-in-class databases by taking learnings from different verticals and leveraging best practices into the kind of database design that feeds the business intelligence you require. Our data security meets SAS 70 certification standards.

Discovery & Needs Assessment

Every engagement begins with a consultative approach. Our industry thought leaders and subject matter experts lead discovery and clear identification of objectives and success metrics. Our team ensures that marketing efforts are fully aligned with objectives for client acquisition, retention and value.

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Multichannel Marketing

Our campaign management systems enable fully-integrated online and offline communications, engaging customers and prospects using the optimized combinations of touch points. We expertly combine emerging technologies in digital, mobile and social marketing along with traditional efforts to drive response, conversation and continual engagement utilizing the most effective channel mix.

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Data Processing

From many years of near flawless execution, we have earned the business of more than 40 banking clients, providing data processing services for direct marketing programs and monthly statement processing. Our data processing capabilities include traditional hygiene and management of disparate input/output feeds as well as advanced technologies and methods for handling match/consolidation, transformations and cleanup.

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Marketing & Analytics

We understand that different organizations and verticals utilize different metrics to measure direct marketing success. Our analytics team uses industry-leading BI tools and experience to provide insight into operational and value metrics to continue to optimize targeting and marketing spend.

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Database Design & Build

Database marketing depends on insight gained from data. From the core technology foundation to the optimized architecture of a data warehouse, transactional databases, reporting data marts and data integration services, we have the experience and technology platforms to ensure scalable solutions that meet and grow with your direct marketing needs.

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Nov 14, 2011

Ming Fu joins SourceLink as Director of Database Development

(Chicago, IL) November 14, 2011 – SourceLink, a top 3 GPO Supplier and top 5 largest privately held CRM/Direct Marketing Agency, announces the addition of Ming Fu as Director of Database Development for SourceLink’s Los Angeles area Office.

Ming has over 20 years of experience in the IT field with a proven track record in delivering cost effective solutions to clients and business.  He has significant expertise in business intelligence, data architecture, and client engagement management.  Prior to joining SourceLink, Ming served in various Director positions at Farmers Insurance, Netflix and Twentieth Century Fox, developing company’s business intelligence strategy/competency and overseeing enterprise-wide data warehouse implementations. In addition, he spent 7 years at Deloitte Consulting, as a Senior Manager, building and growing a technology consulting practice from 12 to over 270 consultants. Ming has in-depth knowledge in Financial/Insurance, Entertainment, Consumer Products, and Manufacturing industries.

“We are excited to have Ming join the SourceLink team.  His knowledge and experience working with various industries will help us to expand our solutions.  Ming is well-versed in all aspects of large scale Database solutions as well as a deep understanding of business Intelligence for major organizations.  His experience brings immediate credibility to our clients, helping us grow across all of our markets with a strong client focus,” said Jim Wisnionski, SourceLink VP and Chief Information Officer.

About SourceLink
SourceLink creates results-driven communication solutions.  Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions.  SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response.  On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization.  SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.

“We are excited to have Ming join the SourceLink team. His knowledge and experience working with various industries will help us to expand our solutions."