SourceLink announces multiple client wins spanning several industries totaling $20 Million in revenue growth

SourceLink, a premier multichannel marketing services provider, reports significant client engagements over the past 90 days. New projects have been awarded for services including marketing database design and management, traditional and digital agency, statement & transaction document processing, direct mail services, digital printing and product fulfillment. These new client wins come from multiple industries including financial institutions, automotive, consumer products, global transportation, utilities, not-for-profit, government agencies and more.

“Our complement of fully integrated traditional and digital marketing solutions are driving measureable results and solid return on investment for our clients, ” says Don McKenzie, President and CEO. “We have a talented team of industry thought leaders who design and implement smart, effective and innovative solutions for customer acquisition & retention campaigns as well as statement processing and critical communication.”

The company is expanding talent in several departments, including, social and interactive media, as well as industry and vertical specific subject matter experts. SourceLink continues to invest in the latest technology and production equipment opening up new channels of marketing capabilities for their clients in a cost effective and efficient manner. These exciting developments coupled with an experienced and passionate sales force are the reason SourceLink has been able to secure new business worth $20 million in such a short period of time.

About SourceLink

SourceLink is a multichannel, data-driven direct marketing services company. We combine data, design and delivery to create Illuminated Marketing, our unique approach to direct marketing. Our continual investment in the integration and improvement of our technology, equipment and talent pays off big for our clients. Headquartered in Chicago, we operate in five U.S. locations.

SourceLink, a top 15 U.S. direct marketing services agency, has transformed its organizational structure to better align its multichannel marketing capabilities with its industry leading team of marketing strategists. This new structure allows for streamlined client consultation on fully integrated, data-driven direct marketing solutions across multiple disciplines. In addition, organizational changes have been made to more closely align SourceLink's digital expertise with the needs of its clients.

The new solutions group will focus on several SourceLink core product offerings including data driven solutions, information services and overall marketing and brand development. The goal, as always, is to provide customers with an optimized marketing mix of emerging technologies, digital strategies and traditional marketing approaches to fulfill their company's goals and objectives.

"Today's marketers are challenged more than ever to utilize their marketing dollars to maximize return on investment," said SourceLink's chief executive officer, Don McKenzie. "Since today's marketing landscape constantly changes with new digital platforms and emerging social technologies, we made these organizational changes to provide our clients with the tools to deliver the most strategic and effective solutions."

New to the organization, Matt Graham, vice president and Chief Strategy Officer, will lead the organization in the integration and application of data driven, multichannel solutions, with an emphasis on emerging technologies. Matt brings to the company more than 15 years of marketing and technology experience in online, offline and integrated solutions. Supporting this new team, Rich Brown has been promoted to vice president and Chief Technology Officer. Rich currently leads SourceLink's database services group, and brings more than 15 years of experience in data, technology and social marketing to complement the team with thought leadership and technology strategy.

Rich Pocock will lead SourceLink's new agency and digital communications team. He brings more than 25 years of experience in marketing services, including expertise in customer acquisition, retention, cross-sell and business to business sales lead generation.

Also, Jim Wisnionski, SourceLink's vice president and chief information officer, will lead the information services division. With a strong background in data security and confidentiality requirements, Jim provides more than 17 years of IT expertise to SourceLink's customers.

Pat O'Brien will lead the marketing and brand development group at SourceLink as vice president of business development and chief marketing officer. Pat brings nearly 20 years of sales, sales management, marketing, and multichannel client solutions to the SourceLink team.

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.

(Chicago, IL) January 5, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced today the launch of a mobile app that works in conjunction with their proprietary mail tracking tool, MultiTrac™. The app has been developed for the Android and is available now in the Android marketplace free for all MultiTrac™ users. There are plans to release an app for the Apple platform in the first half of 2012.

SourceLink is the leader in developing a mobile app for the tracking of letter and flat mail. More than a mail tracking tool, MultiTrac™ is a powerful marketing solution that allows clients complete visibility into their inbound and outbound mail delivery performance. MultiTrac™ helps clients more effectively manage call center staffing, inbound cash receipts, campaign performance and predictive response modeling. It provides a direct, real-time relationship between the mailer and the USPS® to quickly resolve any potential delivery issues.  With the new mobile app on the Android platform, all of this information is readily available and easy to access.

“We are excited to bring mobile efficiencies to our customer base through this new Android app,” says Jim Wisnionski, Chief Information Officer for SourceLink. “This tool has become even more critical with the recent USPS® changes in delivery standards. The tracking of mail delivery can be extremely important to companies managing their staffing, cash flow and campaign responses.”

“We give our clients the satisfaction of knowing what is happening with their mail from almost any location 24 hours a day.” says Dan Browne, Product Manager for MultiTrac™.  “To be able to get the information you need, whether in a meeting or on the road without a computer, can be very important.  You can now have your mailing data when and where you need it.”  

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.