Top US direct marketing service provider to acquire new high-speed Océ inkjet color production printer
Venlo, The Netherlands, 14 November 2011 – Océ, an international leader in digital document management and delivery, announces that Graph Expo 2011 marks the public debut of the Océ ColorStream 3500 system in North America. Unveiled at Canon Expo in Tokyo in November 2010, the high-speed, high-quality, full-color inkjet printer has had an enthusiastic response from the market. The system presented at Graph Expo will be part of a twin configuration that will be shipped to SourceLink, a Top-15 US direct marketing services provider.
Ideal choice for carefully targeted mailings
“We are very happy to be able to introduce the Océ ColorStream 3500 to North America at the Graph Expo event,” says Sebastian Landesberger, Executive Vice President, Océ, Production Printing. “The extraordinary capabilities of this system make it ideal for companies such as SourceLink who are driving their business expansion by bringing clients both additional value and versatility for a host of applications through the use of high-speed color.”
“Almost all direct mail today is carefully targeted, and marketers want to take personalization even further into trigger-based mailings and multichannel messaging, where the print message is supported by alternative channels. The Océ ColorStream 3500 system will become part of our multichannel marketing environment and provide fast, versatile high-quality color to drive return on marketing investment for our clients,” observes Pat O’Brien, SourceLink’s Chief Marketing Officer.
According to Don McKenzie, SourceLink President and CEO, “The Océ ColorStream 3500 system will allow us to refresh our fleet and technologies with new color capabilities for our customers. SourceLink can deliver consistently better response rates for our clients, while lowering total campaign costs for acquisition programs, including postal and logistics expenses.”
SourceLink creates results-driven communication solutions
Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five US locations. For more information, visit www.sourcelink.com.
The inkjet-based Océ ColorStream 3500 combines unique features
The Océ ColorStream 3500 inkjet printing system was unveiled at Canon Expo in Tokyo in November 2010. The high-speed, high-quality full color inkjet printer runs at 1,073 letter-size impressions per minute and simplifies the transition from monochrome to full-color or even five or six colors. It offers productivity and flexibility for high-speed color and monochrome production of transaction, TransPromo, direct mail, book and manual applications. Industry-leading reliability, print quality and media range are testaments to Océ DigiDot® multilevel dot modulation technology.
Enhanced usability and productivity is made possible by a combination of unique features: HeadSafe technology helps prevent nozzle clogging and minimizes lengthy purging processes. The ability to transition between monochrome-only and full-color printing promotes higher uptime and productivity levels. Using passive RFID technology, the Océ InkSafe feature monitors both the proper placement of the ink containers in the press and the ink’s shelf life. The Océ ColorStream 3500 inkjet printing system provides consistent high-quality printing during the ramp-up acceleration, full-production speed, and the ramp-down deceleration phases. Utilizing the entire production time decreases turn-around time and minimizes waste.
The Océ ColorStream 3500 inkjet printing system provides a modular offering in various single and twin configurations. A full-color Océ ColorStream 3500 system can be set up as a monochrome-only system when needed. The production and media flexibility contributes to a future-proof solution that simplifies the transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color.
“Océ”, “Océ ColorStream” and the Océ logo are registered trademarks of Océ-Technologies B.V. All product and company names are trademarks or registered trademarks, are the property of their owners, and are respectfully acknowledged.
For more information about Océ, please contact:
Nick Gale
Manager Media Relations
Tel. +31 77 359 5628
e-mail nick.gale@oce.com
About Océ
Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 100 countries and employs more than 20,000 people worldwide. Total revenues in financial 2010 amounted to approximately €2.7 billion. Océ is listed on Euronext in Amsterdam. For more information visit www.oce.com.
Océ and Canon: Stronger together
In 2010 Océ joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry. Canon develops, manufactures and markets a growing line-up of copying machines, printers, cameras, optical and other products that meet a diverse range of customer needs. The Canon Group comprises over 197,000 employees worldwide. Global net sales in 2010 were more than USD 45 billion. For more information visit www.canon.com.
About Canon Inc.
Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment and information systems. Canon’s extensive range of products includes copying machines, inkjet and laser printers, cameras, video equipment, medical equipment and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. Now with over 197,000 employees worldwide, Canon has manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Canon’s consolidated net sales for fiscal 2010 amounted to more than USD 45 billion. More information: visit www.canon.com.