Information + Insight

"Let the data tell the story."

How do you leverage your data to discover quality targets and create lasting and profitable customer relationships? Modeling and analytics. We find proven methods to better understand customers by transforming data into insight for increased campaign response, better customer experience and improved ROI. In short, modeling and analytics is the proven way to make the database pay for itself.

Analytical Services

We can enhance your marketing effectiveness using a customized mix of expert profiling, predictive modeling, site and micro-market analysis, indexing and significance testing, segmentation, list management and mapping. Using these can create the insight you need to help your business become more profitable.

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List Acquisition

List quality contributes 40 percent or more to response. That's why we use a diverse set of third-party data elements to form a robust platform for acquisition, retention, cross-sell, database enhancement and marketing analytics.

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Cross-sell & Retention

Maximizing growth potential through existing customers is one of the most profitable tasks a company can take on. Our CrossLink analysis pinpoints additional products and services your customers are most likely to buy, while our Foreca$ter tool helps you focus on the customers with the highest revenue potential or overall profitability. Retention requires attention. Gaining a clear understanding to events and characteristics of customers who leave or switch to a competitor is a never-ending task. Analysis, modeling and scoring on a regular basis will not only identify this group but also assist in defining the right actions to take to cement the relationship. For instance, retention goes hand in hand with cross selling. The more relationships that are cultivated with a customer the less likely they will be to leave.

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Customer Acquisition

Our SMART Modeling® (Strategic Market Area Retail Targeting) and B2B SMART Modeling® help you increase ROI and response rates by breaking down modeling to individual trade areas or markets to best understand the differences that exist between locations. The preprocessing of data to localize all information allows for the best identification of accurate views for targeting new customers. SUM (SourceLink Ultra Match) is the strongest back-end matching logic between names and addresses for validating marketing efforts. This 18-step algorithm process has been statistically proven to increase match rates on average by 20%-30%.

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