(Chicago, IL) January 5, 2012 – SourceLink, a top 5 largest privately held CRM/Direct Marketing Agency and top 3 GPO Supplier, announced today the launch of a mobile app that works in conjunction with their proprietary mail tracking tool, MultiTrac™. The app has been developed for the Android and is available now in the Android marketplace free for all MultiTrac™ users. There are plans to release an app for the Apple platform in the first half of 2012.

SourceLink is the leader in developing a mobile app for the tracking of letter and flat mail. More than a mail tracking tool, MultiTrac™ is a powerful marketing solution that allows clients complete visibility into their inbound and outbound mail delivery performance. MultiTrac™ helps clients more effectively manage call center staffing, inbound cash receipts, campaign performance and predictive response modeling. It provides a direct, real-time relationship between the mailer and the USPS® to quickly resolve any potential delivery issues.  With the new mobile app on the Android platform, all of this information is readily available and easy to access.

“We are excited to bring mobile efficiencies to our customer base through this new Android app,” says Jim Wisnionski, Chief Information Officer for SourceLink. “This tool has become even more critical with the recent USPS® changes in delivery standards. The tracking of mail delivery can be extremely important to companies managing their staffing, cash flow and campaign responses.”

“We give our clients the satisfaction of knowing what is happening with their mail from almost any location 24 hours a day.” says Dan Browne, Product Manager for MultiTrac™.  “To be able to get the information you need, whether in a meeting or on the road without a computer, can be very important.  You can now have your mailing data when and where you need it.”  

About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.

Top U.S. direct marketing service provider to acquire new high-speed Océ inkjet color production printer

Océ, a Canon Group company and an international leader in digital document management, today announced that Graph Expo 2011 marks the public debut of the Océ ColorStream® 3500 system in North America. Unveiled at Canon Expo in Tokyo in November 2010, the high-speed, high-quality, full-color inkjet printer has had an enthusiastic response from the market. The system presented at Graph Expo will be part of a twin configuration that will be shipped to SourceLink, a Top-15 U.S. direct marketing services provider.

"We are excited to introduce the Océ ColorStream 3500 to the Graphic Arts market at Graph Expo. The special capabilities of this system make it ideal for companies like SourceLink that are building out their businesses in new directions. SourceLink is taking the next step to bring additional value and versatility to clients through high-speed color for a variety of applications," said Francis McMahon, Océ Vice President, Marketing, Océ North America, Production Printing Systems.

"Almost all direct mail today is carefully targeted, and marketers want to take personalization even further into trigger-based mailings and multi-channel messaging, where the print message is supported by alternative channels. The Océ ColorStream 3500 system will become part of our multichannel marketing environment and provide fast, versatile high-quality color to drive return on marketing investment for our clients." said Pat O'Brien, SourceLink's Chief Marketing Officer.

"The Océ ColorStream system will allow us to refresh our fleet and technologies with new color capabilities for our customers. SourceLink can deliver consistently better response rates for our clients, while lowering total campaign costs for acquisition programs, including postal and logistics expenses," said Don McKenzie, SourceLink President and CEO.

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.

About the Océ ColorStream 3500 Inkjet Printing System

The Océ ColorStream 3500 inkjet printing system was unveiled at Canon Expo in Tokyo in November 2010. The high-speed, high-quality full color inkjet printer runs at 1,073 letter-size impressions per minute and simplifies the transition from monochrome to full-color or even five or six colors. It offers productivity and flexibility for high-speed color and monochrome production of transaction, transpromo, direct mail, book and manual applications. Industry-leading reliability, print quality and media range are testaments to Océ DigiDot ® multilevel dot modulation technology.

Enhanced usability and productivity is made possible by a combination of unique features:

• HeadSafe technology helps prevent nozzle clogging and minimizes lengthy purging processes. The ability to transition between monochrome-only and full-color printing promotes higher uptime and productivity levels.
• Using passive RFID technology, the Océ InkSafe feature monitors both the proper placement of the ink containers in the press and the ink's shelf-life.
• The Océ ColorStream 3500 inkjet printing system provides consistent high-quality printing during the ramp-up acceleration, full-production speed, and the ramp-down deceleration phases. Utilizing the entire production time decreases turn-around time and minimizes waste.

The Océ ColorStream 3500 inkjet printing system provides a modular offering in various single and twin configurations. A full-color Océ ColorStream 3500 system can be set up as a monochrome-only system when needed. The production and media flexibility contributes to a future-proof solution that simplifies the transition of applications and business models to more sophisticated documents with variable personalization and smarter communication in color.

About Océ

Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 100 countries and employs more than 20,000 people worldwide. Total revenues in financial 2010 amounted to approximately €2.7 billion. Océ is listed on Euronext in Amsterdam. For more information visit www.oce.com.

Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL and Boca Raton, FL. North America represents 34% of Océ's worldwide revenues, and employment is over 8,000. For more information about Océ North America, visit www.oceusa.com. Outside the U.S., consult http://global.oce.com.

Océ and Canon: Stronger together

In 2010 Océ joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry. Canon develops, manufactures and markets a growing line-up of copying machines, printers, cameras, optical and other products that meet a diverse range of customer needs. The Canon Group comprises over 197,000 people worldwide. Global net sales in 2010 were more than US $45 billion. For more information visit www.canon.com.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World's Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

SourceLink adds postal expert with Six Sigma Black Belt Certification to expand reach of client solutions and manage growing portfolio of services

SourceLink, a leader in the $163 billion U.S. marketing services industry and a premier data-driven multichannel marketing services provider, announces the addition of Rich Cicha as Director of Client Postal Solutions. He will assist with the top-level strategy as SourceLink’s subject matter expert on Postal and Logistics affairs. Cicha will also focus on growing third-party relationships via SourceLink’s proprietary MultiTrac mailing solutions software.

Cicha comes to SourceLink with over 15 years of experience in the direct marketing environment, most recently as a third-party logistics sales professional with Quad/Graphics. He has overseen multi-million dollar international supply chains and achieved a black-belt certificate in Six Sigma methodologies. Cicha has held multiple board positions within the Postal industry as well achieving various quality and mailing excellence certifications. He received a BS in Operations Management from North Carolina State University and a Masters degree in Business Administration from Regis University.

“We are thrilled to have Rich join our team,” says Pat O’Brien, SourceLink CMO. “He brings an incredible amount of knowledge on postal affairs and how to achieve maximum results to SourceLink’s internal operations as well as our client base. Rich will play a huge role in the growth and distribution of our MultiTrac solution as well.”

About SourceLink

SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink’s analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations.