Insights + Action

"Return on illumination begins here."

Our marketing consultants are here to discover how you can improve results and sustain those improvements over time. We offer a combination of strategy, creative, multichannel marketing expertise and tools to optimize your direct marketing efforts and really grab your customers' attention. Let's be direct.

Direct Marketing Strategy

We start with data. Then we define your market, implement a needs assessment and the resulting intelligence leads to our recommended strategy.

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Multichannel Marketing

We help you communicate with your customers in the way they prefer, providing them with multiple channels to respond. We coordinate and integrate your direct mail with email, online, multimedia, social media and more. Finally, we can show you how to use data to improve messaging, move people from mail to online and increase response through multichannel precision timing.

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Communications & Creative

We offer integrated direct marketing programs, including creative that supports your brand. You can choose to use our integrated direct marketing creative, or we can work with your in-house creative team or agency to provide analytics-driven communication consulting services. We can suggest messaging, offer and format recommendations, as well as coordinate your multichannel communications as a whole.

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Campaign Optimizer

Our proprietary process for testing, Campaign Optimizer, helps you quickly gain the knowledge to improve program performance. It allows you to construct multiple test cells combining variables such as offer, creative approach, list segment and geography. As a result, you can better measure and evaluate the impact each variable has on the results of one test cell against another, as well as across the entire campaign. No matter the marketing channel, it's all about testing, measuring and refining to improve your ROI.

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