An area of untapped potential among Medicare marketers is marketing to caregivers. Over 39% of U.S. adults are caregivers and they can be a huge influencer for their Medicare eligible parents.

Currently many are missing this crucial segment, however, marketing to caregivers can be rather easy to adopt into your Medicare marketing strategy. Director of Business Development and Healthcare Practice Lead, Rick Berman’s February 20th, Insight Exchange Network (IEN) conference breakout session “How to reach the 39% of adult children who are caregivers to their Medicare-eligible parents,” covered the marketing tactics and strategies for reaching the caregivers’ target segment.

The first annual IEN Medicare Marketing and Sales conference was held in Scottsdale, Arizona from February 19-20. To access Rick Berman’s “Case Study: Marketing to Caregivers” presentation complete the form below.