SourceLink, an industry-leading data-driven marketing services firm, selected Dan Browne, MultiTrac® Product Manager, to present at the upcoming National Postal Forum (NPF) in Indianapolis, Indiana. The NPF partners with the United States Postal Service (USPS) to produce this premier educational event. The conference aims to assist the USPS in building relationships with mailers and educating attendees on new products and services available to them. The 2019 conference will be held at the Indiana Convention Center from May 5-8.
On Monday, May 6th, Dan Browne will take the stage in Room 138 at 2:45 pm to share insight on Informed Visibility. He will illustrate how mail tracking results can have significant impacts on current mailings and campaigns. He will provide expert insight on how to use historical data and real-time updates to enhance mailing results and produce successful marketing campaigns. To join his session, register today by visiting the NPF site. Dan is the resident expert when it comes to SourceLink’s proprietary mail tracking software, MultiTrac®.
“I look forward to sharing scenarios and examples of how to utilize Informed Visibility to enhance your mailing’s success. The data is not delivered in a simple way, however, there are tools available that can assist in taking the information provided by the USPS and formatting it into real-time actionable insights,” states Dan Browne. “NPF is a huge show with many like-minded industry experts, and I am honored to be a part of this year’s event. I will present strategies on using the data available through Informed Visibility.” To find out more about what SourceLink offerings will be shared at NPF, click here.
Dan Browne has been part of the SourceLink team for 17 years and has 27 years’ experience in Marketing. As Product Manager, Dan focuses on SourceLink’s proprietary mail tracking application, MultiTrac®, which uses USPS Informed Visibility® service to provide mailers with valuable delivery information about their outbound and inbound communications. Last year, he was also selected to speak at the National Postal Forum on the topic of Informed Delivery. Dan holds a Bachelor of Science in Computer Information Systems from Northern Illinois University and works out of SourceLink’s headquarters in Chicago, Illinois.
SourceLink is a highly respected Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion. The company deploys client programs across the channels in which their customers and prospects are most responsive, including; direct mail, email, digital media, social media, and statements. SourceLink’s expertise spans a variety of end markets, with an emphasis on financial services, healthcare, retail energy and utilities, insurance and retail. For more information, visit www.sourcelink.com.